Personal (h)appy-ness!
When we were young, we were fascinated by the landline handsets, amazed at the cordless ones…then came mobiles which dazzled us, soon to be followed by smart phones that completely baffled us!
What next? The smart phones got equipped with apps that brought the entire world in our hands.
Smart phones have revolutionized our entire lifestyle and have become our new best friends. There is an app for practically everything!
Of late, the experience of shopping has been evolving at a very fast pace. Moving from one retail store to another to find a particular thing you have in mind but just can’t explain it to the shop-keeper is so a thing -of-the-past. It is much more convenient to compare and shop online.
Shopping apps like Myntra make the experience not only convenient but very personal too.
When Myntra recently switched over to app only platform, I was thinking,
‘I switched over to the app a year ago.’
Really,when it is so much more convenient to use an app than a laptop/computer,who needs the website?
1) Faster than using the computer
You don’t need to log into the website every time like on a computer. The app keeps you automatically logged in and you just need to tap the icon to start shopping.
Moreover you don’t need to wait endlessly when the internet connection is slow. The app works even at low bandwidths.
Choose your pick…
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Shop like this
or
like this!
2) Ease of access
Imagine yourself trapped in a boring party or the doctor’s waiting office with nothing to do. You can either dream of all the shopping you could have done instead of wasting your time there or install the Myntra app on your phone! You can browse through items to while away your time and save the ones you like in your wishlist or just go ahead and buy them(if you are a spontaneous shopper like me!)
Husband’s peace and wife’s shopping never go hand-in-hand! For me,it is fun to lie down and relax while browsing through a shopping app. Shopping soothes my nerves…lol..though my husband says that my shopping drives away his sleep!
But seriously, unless I have a contraption like this,I really don’t think it is easy to shop online while trying to relax.
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Why not use an app instead?
3)The personal touch
No offence but the worst part of shopping in a mall or garment store for me is the salesman who tailgates me. The store owners probably feel that it is to offer the customer a personal experience but trust me, it is only irritating if anything. I like to compare and shop, I check out the price tag of everything before I make a decision and at times, I just pick up something on a whim. It is difficult to do that with another human being shadowing you and giving you unasked for advice.
On the other hand is the app that like a personal stylist remembers your choices, knows you, understands your preferences and subtly suggests accordingly. Not only that, it also lets you know of all good offers and discounts available, just like a true friend.
Check out what is new in the app.
16 Comments
Amit Gupta
Truly! Reading your post made me realise that the app only decision does make good sense. Love the visuals too..
savi789
Thank you. It surely does. Download and check it out!
Girija
Convenience is the new M(y)ntra…for (h)appy-ness.
I endorse it even though its nightmare for his pockets!
savi789
Thank you Girija! You just gave me a new tag line for Myntra 's campaign-convenience is the new m(y)ntra for (h)appy-ness!!
Very catchy!
Megha Agarwal
What's better than fun of having thousands of options at one click….myntra rocks
savi789
I agree Megha. Myntra rocks. ..
Jaskaran Singh
A good compilation on today's Techno oriented world…I Endorse your views to the fullest . not only shopping, smart phones have got so many things accessible like never before. ..from ticketing to destinations to food to social media and many more ……
savi789
Yes indeed Jaskaran. Apps and smartphones are making everything accessible. Myntra wishes to do the same by going app only.
Jaskaran Singh
A good compilation on today's Techno oriented world…I Endorse your views to the fullest . not only shopping, smart phones have got so many things accessible like never before. ..from ticketing to destinations to food to social media and many more ……
bhawna chawla
Smart app and yes nicely depicted ?will surely download ?
savi789
You must Bhawna…and check it out for yourself! Trust me..you won't be disappointed.
savi789
You must Bhawna…and check it out for yourself! Trust me..you won't be disappointed.
Nandini Gupta
I am App-Happy …..best thing that could happen in this busy life…that gets busier by the minute .
Awesome customer insight ….we all find time to fiddle with our phones ….whether in party , in meeting or waiting at airport or doc ….
Myntra…the ability to believe in technology and to re-define shopping …Wow!
Shivani … Well written …App-Happy ..brings a smile 🙂
savi789
Glad to hear you are app-happy.
My phone feels like second skin to my hand now…browsing through shopping apps while waiting is the best way to kill time..
Allsama Basar
Nicely written and compiled all the smart features of a smart App…thanks for the insights Shivani!
savi789
The features extend beyond my description…try it!!